Who we are

We inspire. We support. We connect. We co-create a unique brand for the region.

• To make Pomorskie a leading center of sustainable tourism in the Baltic Sea region, where cooperation and development of the tourism industry interacts with local heritage, natural environment and the needs of local residents.
• To strive to achieve the role of a key coordinator that supports the industry, setting the organization’s path towards innovation and adaptation to international tourism trends.
• Creating a strong and global tourism brand together with stakeholders, enabling the region’s unique values to be identified.
• Making the organization a key source of inspiration and driving force for the regional tourism industry, by promoting self-improvement and creating synergies of activities.
• Engaging partners in the organization’s operations, relying on high standards and demonstrating professionalism.

• Strengthening and integrating the region’s tourism industry by fostering innovation, sustainable development and building mutual trust among key players in the sector.
• To shape a strong and dynamically growing organization that is resilient to crisis situations, open to new challenges and socially responsible.
• Aiming to create a work environment in which every team member is motivated to continuously develop their own competencies and encouraged to seek new solutions. This will make the organization’s role in the travel services market crucial.
• Creating conditions for cooperation with external partners – the ability to create tourism products with the brand of the Pomorskie region as a leading center of sustainable tourism.
• Strive to build a sense of responsibility in the organization’s employees, cultivate equality, i.e. fair treatment regardless of any differences, promote sincere communication, mutual respect and openness to constructive criticism.
• To use the potential and leadership in the industry to build an organization that actively supports and develops tourism in the region, by engaging and providing the necessary tools.
• To build a space where the process of co-creation and joint action of the organization with its partners will contribute to innovation and its resilience to change, challenges and difficulties.

• Holistic approach
  Promote a holistic approach to projects assuming that each initiative is seen as part of a larger whole and has an impact on the development and prosperity of the region.
• Collaboration
  Building a strong team spirit, “playing to one goal,” believing that the success of the individual is the success of the entire organization, and that trust and a sense of responsibility are key to team action.
• Openness to change and novelty
  Being a pioneer in adapting new trends, fostering creativity and innovation, encouraging openness to experimentation and learning from mistakes.
• Communication and information flow
  Maintaining effective internal and external communication to ensure a better flow of information and support collaboration and project implementation.
• Development and continuous learning
  Motivate members of the organization to continually develop, acquire new skills and maintain their well-being.
• Efficiency of operations
  Emphasizing the importance of efficiency, consistency in action, realistic assessment of staff resources and countering professional burnout.
• Initiative, self-reliance and responsibility
  Appreciating people with their own initiative, fostering courage and giving space to take on challenges.
• Synergy and fostering efficiency
  Connecting people, their knowledge and ideas, acting as an incubator of innovative activities in the region, supporting entities (especially smaller ones) in developing efficiency and self-reliance.
• Coherence and synchronization
  Striving for internal consistency and synchronization of activities, which strengthens the effectiveness and efficiency of the organization as a leader in tourism promotion of the region.
• A sense of pride in co-creating a prestigious and innovative organization